Brand Manager Resume Example, Tips & Tricks
A brand manager oversees branding activities to ensure messaging and brand guidelines are met in all marketing efforts. Below is a general job description from Payscale:
“Businesses and corporations that rely extensively on customer-facing operations will typically have one or more brand managers under contract. These specialized marketing managers are typically assigned to one or more branded trademarks, which are owned by and associated with the company. The brand manager's job is to simply control and manage all the ways that particular brand is exposed to the public.”
If you’re looking to land your next brand manager job, you need to make sure you have a resume that turns the hiring manager’s head. Luckily, we have you covered. In the following guide, we will take a look at how to write an epic brand manager resume. Keep reading to find out the best writing tips, design tricks, and see a perfect resume example.
How to write a resume
Ready to apply for your next brand manager job? If so, you may be wondering how you can create the perfect resume. Let’s take a look at some of the main tips, tricks, and hints you can use. Follow the below advice to make a brand manager resume that stands out.
Be sure to format it correctly
When creating your brand manager resume, you need to make sure that you get the format right from the offset. A confusing or “unique” resume format won’t win over the hiring manager. The truth is that there are certain sections they expect to see on the page. These include your work experience, education, and skills (or core competencies!). If you’re new to the world of resume formatting, we have you covered. Here’s some advice:
Of course, not all resumes are alike. When you are writing your brand manager resume, there may be some additional sections that you want to include. For example, if you have worked in the charity sector, you could include your volunteer experience as a section. On the other hand, you may also want to include awards, honors, and additional certificates.
Make sure it’s easy to read
Your content is your number one priority when creating a brand manager resume. If the hiring manager has a problem understanding the details of your application, you won’t get an interview. To get around this problem, you should ensure that every section of your resume is easy to read. Pick a clear font — usually a sans-serif or a plain serif font — that stands out for the right reasons. When you’re done, check that the content is legible.
Tailor your resume to the job
Brand managers are often the guiding force in any business. To excel, you need to know the brand inside and out. You’re the person who ensures that everyone is singing from the same song sheet or, to put it another way, speaking the same language. So, when you’re writing a brand manager resume, you need to do your research. Show the hiring manager that you are a pro by tailoring your application to meet the requirements of the job.
Google should be your first port of call here. Start by searching the company name and reading all that you find. You should, of course, familiarize yourself with the business website and any social media accounts. Having a baseline understanding of what the company does is a must. Next, read any media surrounding the company. That may be reviews, news articles, features, and interviews with staff members. The more information you have, the better position you will be in to tailor your brand manager resume.
Optimize your resume for the ATS
Applicant Tracking Systems (ATS) filter incoming applications for businesses. So, before the hiring manager even lays eyes on your resume, you need to get past this software. The system uses a keyword-ranking system to measure how well your application fits the job role. To succeed, you need to make sure your resume includes the right words.
Refer back to the original job advert and pick out any words or phrases. The most effective keywords relate directly to the job. When you have a list of these words, weave them into the body of your brand manager resume. Avoid shoe-horning them into the document. You still need to ensure that your resume flows well. Instead, use them where it is appropriate.
![](https://images.ctfassets.net/7thvzrs93dvf/37nBHwjS9MNefZ79ogIhuY/107d657a9ee73c3ef6aa55d89106c5fe/Brand_Manager-1.jpg?w=612&h=792&fl=progressive&q=90&fm=jpg)
How to write a resume
Ready to apply for your next brand manager job? If so, you may be wondering how you can create the perfect resume. Let’s take a look at some of the main tips, tricks, and hints you can use. Follow the below advice to make a brand manager resume that stands out.
Be sure to format it correctly
When creating your brand manager resume, you need to make sure that you get the format right from the offset. A confusing or “unique” resume format won’t win over the hiring manager. The truth is that there are certain sections they expect to see on the page. These include your work experience, education, and skills (or core competencies!). If you’re new to the world of resume formatting, we have you covered. Here’s some advice:
Of course, not all resumes are alike. When you are writing your brand manager resume, there may be some additional sections that you want to include. For example, if you have worked in the charity sector, you could include your volunteer experience as a section. On the other hand, you may also want to include awards, honors, and additional certificates.
Make sure it’s easy to read
Your content is your number one priority when creating a brand manager resume. If the hiring manager has a problem understanding the details of your application, you won’t get an interview. To get around this problem, you should ensure that every section of your resume is easy to read. Pick a clear font — usually a sans-serif or a plain serif font — that stands out for the right reasons. When you’re done, check that the content is legible.
Tailor your resume to the job
Brand managers are often the guiding force in any business. To excel, you need to know the brand inside and out. You’re the person who ensures that everyone is singing from the same song sheet or, to put it another way, speaking the same language. So, when you’re writing a brand manager resume, you need to do your research. Show the hiring manager that you are a pro by tailoring your application to meet the requirements of the job.
Google should be your first port of call here. Start by searching the company name and reading all that you find. You should, of course, familiarize yourself with the business website and any social media accounts. Having a baseline understanding of what the company does is a must. Next, read any media surrounding the company. That may be reviews, news articles, features, and interviews with staff members. The more information you have, the better position you will be in to tailor your brand manager resume.
Optimize your resume for the ATS
Applicant Tracking Systems (ATS) filter incoming applications for businesses. So, before the hiring manager even lays eyes on your resume, you need to get past this software. The system uses a keyword-ranking system to measure how well your application fits the job role. To succeed, you need to make sure your resume includes the right words.
Refer back to the original job advert and pick out any words or phrases. The most effective keywords relate directly to the job. When you have a list of these words, weave them into the body of your brand manager resume. Avoid shoe-horning them into the document. You still need to ensure that your resume flows well. Instead, use them where it is appropriate.
As you can see, this sample clearly outlines the candidate’s experience, skills, and education while also adding in some choice details. Be selective in the information that you choose to share on your brand manager resume. You don’t want to try cramming too much information onto the page. If in doubt, take the time to review and edit it afterward.
Expert Tip
Never use a creative resume
Considering an eye-catching resume? While you may be tempted to go with a creative look for your application, this can be counterproductive. Flourishes can detract from the information that you are trying to share. You may find that hiring managers are put off by overly complicated resume templates or designs. Keep things simple instead.
When you are designing your brand manager resume, take a moment to consider how easy the details are to read. Having a colorful, over the top design can make it tricky for the hiring manager to gain the information that they need from the resume quickly.
Key hard & soft skills for a brand manager
When writing your Brand Manager resume, you need a potent mixture of hard and soft skills. Hard skills relate directly to the job and are often technical. Soft skills help you to get along with your fellow coworkers and the business’ clients. Here are some examples:
Hard skills for a brand manager:
Market planning
Keyword research
Budgeting
Business development
Social media management
Market research
Brand management
Soft skills for a brand manager:
Customer service
Communication
Relationship building
Time management
Teamwork and collaboration
Problem-solving
You may want to include these key skills on your Brand Manager resume. Consider what unique talents you have that other candidates may not. Chances are, the hiring manager will see a bunch of very similar resumes when looking for the right candidate. For that reason, you want to avoid making your application too generic. Add in something new.
Summary & last words
Creating an interview-winning Brand Manager resume can be tricky. However, in this guide, we have shared some of our expert-backed tips that will help you get it right. By following our advice, you will have a better chance of getting your next interview. Take the time to create a resume that sings your praises and always tailor it to the vacancy. Using that golden rule, you can optimize your next application and work toward success.
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Why you should make use of our resume writing services to land your next job as a brand manager
As a brand manager, you know the value of first impressions. Your resume can make or break your chances of landing your next position. Hiring managers look at hundreds of applications every single day. So, you need to make sure that you stand out from the crowd. Working with an expert resume writer will give you the best chance of success. These professionals know how to capture hiring managers’ attention in an instant.
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Bachelor of Arts in English and Business Writing
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